Keith Firth is a senior Director within Norman Rourke Pryme's Traffic and Transportation team. He is at the forefront of traffic management strategies, and public transport designs.  

 

Keith's focus is on projects centred around reducing motor vehicle traffic, promoting pedestrian and cyclist priorities, and enhancing public spaces. This includes initiatives like Healthy Streets and London’s Covid-19 recovery plans. 

 

Keith played a significant role in the transformation of Strand Aldwych into a pioneering social city space. It entailed one of the boldest - and most highly lauded - traffic management redesigns ever agreed by Westminster Council and TfL.