Mark Williams

Deputy Chief Executive

Expert panel member

Mark has been at Heart of London Business Alliance for nearly 6 years, originally leading the destination marketing team, and now as Deputy Chief Executive.

Mark leads on the strategic delivery in relation to the West End as a destination, including international marketing and cultural event campaigns, development of the cultural, tourism, ENTE and placemaking strategies, the data and insights team, and the inward investment programme. As part of this role, he sits on the London Tourism Advisory Board.

Prior to working at Heart of London, Mark had a 17 year career working in the field of events and evening night time economy venues in London, Manchester and internationally.

Latest contributions

Culture

22 October 2025

Embedding Culture in Development: Insights from NLA’s Culture Panel

HOLBA's Deputy Chief Executive Mark Williams reflects on the NLA Expert Panel on Culture’s focus on making culture a core part of London’s development, essential to shaping successful place.

Culture

09 July 2025

Embedding Culture in Development: Toward a Practical Toolkit for London

The NLA Culture Panel is developing a Cultural Toolkit to help developers embed culture meaningfully in London’s growth—bridging gaps between planning, policy, and creative communities.

Nightlife for All: Towards a safer 24-hour city

Culture

16 April 2025

Nightlife for All: Towards a safer 24-hour city

Explore the priorities in implementing an effective strategy for London’s night-time economy, with strategies re-purposing public spaces and innovating through meanwhile interventions.

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Expert panel member