Sir Peter is currently the Chairman for New West End Company, Europe’s largest Bid encompassing Bond Street, Oxford Street and Regent Street. The West End is the heartland of UK retail and represents some of the most important land owners and developers. He was a former Chief Executive Officer of Westminster City Council, Chief Executive Officer of the London Development Agency and Advisor to Boris Johnson for Regeneration, Growth and Enterprise at the Greater London Authority. In addition he also currently a is Non-Executive Director at Liberata and Chairman of PeopleToo.