Yasmin Jones-Henry is a Financial Times writer (2016-present), Placeshaping Strategist (Arts Quarter London, 72 Upper Ground, Shoreditch Works), Co-founder, The Lab E20 (2021-2025), founder of The Lab W1 and curatorial director of “HOMEGROWN” based in London. Yasmin has built a reputation as a cultural and communications thought leader on the importance of culture, creative enterprise and regenerative design principles in delivering both economic and social value. Her work sits at the intersection where fashion meets finance and culture meets commerce.

Yasmin is also a trustee of the Crafts Council and patron of Fair Shot - providing solutions to youth unemployment and supporting career pathways for young people with disabilities in the built environment. 

Previous roles/ Relevant Experience: Cities Strategist Culture & Place (ING Media - 2022-2025), Senior Strategist (Futurecity - 2020-2022).