How are social media platforms being used during lockdown, and how can digital tools help rebuild London’s economy?
Social media has become an increasingly important tool for the built environment sector to engage with customers and communities. This shift to digital communication has been galvanised by the Covid-19 pandemic. London’s leading property companies are using Twitter, Instagram, LinkedIn and other platforms to build communities online, as people can no longer gather in the Central London’s offices, retail centres and public spaces.
This joint discussion from London Property Alliance (CPA & WPA) and NLA (New London Architecture) will explore how social media platforms are being used at the time of Covid, and the opportunity to use digital tools in helping rebuild the London’s economy when the crisis abates. What are the opportunities for the built environment sector?
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PROGRAMME
10:00 Welcome from Chair
Rosie Day, Director, London Property Alliance
10:05 Karen Baines, Head of Group Marketing & Communications, Shaftesbury PLC
10:10 Benjamin O’Connor, Director, NLA and One City
10:15 Leanne Tritton, Founder & Managing Director, ING Media
10:20 Rose Wangen-Jones, Managing Director, Marketing, London & Partners
10:30 Panel discussion
10:50 Audience Q&A
11:00 End