VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups.

Founded in 1958, VitrA is Turkey’s leading bathroom manufacturer. In recent years VitrA has expanded into international markets, and over 70% of VitrA's total output is sold outside of Turkey. From 13 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5 million pieces of sanitaryware along with complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents. VitrA UK, based in Didcot Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI).