New London Architecture

Reimagine London

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Reimagine London is our major new ideas competition to help shape the future of the city.

This competition is an opportunity for you to share innovative and aspirational ideas about the future of the capital which respond to the needs of London. We need you to help shape the future of the city. Reimagine London is the chance for you to share innovative and aspirational ideas about the capital. 

As London undergoes a massive shift in working and living patterns, it faces enormous challenges in delivering housing and infrastructure needs. COVID-19 has also made inequalities and vulnerabilities even more apparent, and the city must rapidly decarbonise. London finds itself at an extraordinary moment in time, and the built environment is a crucial part of London’s future - which is why your ideas can have an enormous impact. 
In collaboration with the LDN Collective, Reimagine London is open to multidisciplinary groups of built environment professionals, community organisations, Londoners, and national and international London enthusiasts – from designers, innovators, entrepreneurs, students, and community groups to everyone who has an interest in shaping our city.

There will be a £10,000 prize fund for the best new ideas for London. Members of the public will be able to vote online (and in person) for their favourite shortlisted idea, from which a People’s Choice prize will be awarded. In September the international jury will meet to decide remaining prizes including a Young Londoners Prize for an idea developed by or with under 25s.
All shortlisted ideas from the competition will go on public display at a ‘Reimagine London’ exhibition opening at The London Centre in September, and up to 10 shortlisted ideas will be presented at a ‘Reimagine London’ PechaKucha event, coinciding with the exhibition!
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What are we looking for? 

We’re looking for ideas which have the power to inspire change. Your idea will creatively reimagine the experience of the city, either by tackling a real issue London is currently facing or by imagining an ambitious new idea. Ideas can be theoretical, blue-sky thinking or they can focus on specific areas, buildings, or tactics to push the limits of how we work.
Submissions will be judged on originality, demonstration of creativity and relevance to the brief. Ideas will be evaluated against the New London Agenda’s “Six Pillars of Placemaking” which will form the basis of the selection criteria for the competition. 
These are:
  1. Focus on health  
  2. Plan for future generations
  3. Think beyond boundaries
  4. Value diversity
  5. Leverage innovation
  6. Work in partnership

Read the New London Agenda

How to apply?

Competition entries must be submitted here via before the deadline of 26 June 2024. You will be asked to submit a short proposal document alongside additional information through an application form.
Your submissions should include:
  • A one-page summary or poster selling your idea to reimagine London. This could be in any format, e.g., a designed poster, a word document, 60-second video.
  • A summary (or ‘elevator pitch’) of your idea (200 words).
  • 3 short bullet points highlighting the ways in which your idea meets the evaluation criteria.
  • Maximum of two images/designs/photographs that accompany your idea

Download the full application brief Enter via Entry FAQs

Entry information: Zealous

We are using to administrate our application process. To submit your idea, you will need to set up a free login on zealous which will enable you to begin your submission as a Draft and save it as you go. 

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