New London Architecture

Josh McNorton

Senior Cultural Strategist

Hammerson

Josh McNorton
Josh McNorton is a Canadian-born, London-based creative producer, curator, and writer. For the past six years, he has worked as a cultural director and strategist within the property sector, developing placemaking programmes and cultural partnerships that bring privately owned public spaces to life. He is currently Senior Cultural Strategist at Hammerson, which owns and operates 10 retail destinations across the UK, Ireland, and France.

Latest contributions

Technical Briefing: The attention economy & the future of footfall

Technical

24 April 2026

Technical Briefing: The attention economy & the future of footfall

In this technical briefing with Coverdale Barclay we explore how footfall now relies on attention strategy, hyper‑local loyalty, behaviour‑led experiences, and data‑driven insights.

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Josh McNorton

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