Technical Briefing: The attention economy & the future of footfall

Webinar

Friday 24 April 2026
10:00 - 11:00

Join this technical briefing with Coverdale Barclay to explore how footfall now relies on attention strategy, hyper‑local loyalty, behaviour‑led experiences, and data‑driven insights.

Londoners are bombarded with more that 3,000 marketing messages per day. Over a quarter consume more than five hours of media daily. Meanwhile, roughly a third are going out (at night) less frequently.

In an age of the algorithm, hybrid working and shrinking attention spans, places are no longer necessarily competing with neighbouring places and destinations, they’re competing with Netflix, TikTok and the sofa.

This webinar will explore

Why footfall is no longer just a function of location and design
How repositioning must move from “destination branding” to attention strategy and hyper-local loyalty
The role of programming, partnerships and behaviour-led activation
What data tells us about attention, dwell time and repeat visitation

download speakers presentations

Hannah-Channing_Coverdale-Barclay.pdf

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Speaker biographies

Raluca Racasan

Senior Account Manager, NLA

Hannah Channing

Director, Coverdale Barclay

Josh McNorton

Senior Cultural Strategist, Hammerson

Caroline Hanson

Director of Communications, Culture Mile BID

NLA WEBINAR ON ZOOM

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accessibility

This webinar will have the closed captioning and automatic transcript functions enabled. Please ensure you manually turn these on when you join. If you would like more information, or have any access requirements, please let us know what these are and how we can best accommodate these by emailing events@nla.london.