New London Architecture

Technical Briefing: Circular Economy – Lessons from a Major Soft Strip-Out

Webinar

Friday 19 September 2025
10:00 - 11:00

Join us for this online technical briefing exploring how circular economy principles are being applied at scale during the soft strip-out phase of the former GSK headquarters in Brentford. 
Set on the iconic Golden Mile, 980 Great West Road is undergoing a transformative redevelopment led by Hadley Property Group. Sustainability and material reuse are central to the proposals, with the current works providing a live case study in circular demolition, digital audit techniques, and low-carbon construction practice. 
  
This session will uncover the tools, partnerships, and methodologies driving the reuse of high-value components from one of London’s most recognisable office buildings. From early-stage audit and logistics to carbon and cost tracking, attendees will gain practical insight into scalable strategies that embed circular economy thinking into every layer of project delivery. 
  
A must-attend for built environment professionals committed to sustainable construction, whole-life carbon reduction, and future-fit development. 

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Speaker biographies

Daniel Sweeney

Head of Sustainability, John F Hunt Regeneration

Henry Brooks-Pollard

Assistant Development Manager, Hadley Property Group

Rob Smith

Co-Founder & Managing Director, Material Index

Emily Gabb

Associate Director, NLA

Michael Clark

Design Director, Hadley Property Group


Net Zero

#NLANetZero

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This webinar will have the closed captioning and automatic transcript functions enabled. Please ensure you manually turn these on when you join. If you would like more information, or have any access requirements, please let us know what these are and how we can best accommodate these by emailing events@nla.london

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